Pioneering: Frog Cleaner

“Frog gets cleaner first in Europe ‘Cradle to cradle CertifiedCM Gold certification’ product from the House of Werner & Mertz in Europe for the first time has convinced renowned Institute for environmental Institute EPEA international Umweltforschung” with the frog of citrus shower & bathroom cleaner a product from the cleaning industry awarded cradle to cradle CertifiedCM gold “awarded. The internationally renowned Institute commends the special environmental characteristics thus product with views on waste prevention. Our brand frog, the eco pioneer for over 25 years, is thus once again pioneer in sustainability,”explains Reinhard Schneider, managing partner of the family-owned company and Werner & Mertz frog manufacturer headquartered in Mainz and a branch in Hallein (Austria). We are very proud to achieve this excellent result procedures for the extremely demanding way about the cradle to cradle CertifiedCM. Our own high demands and quality standards are therefore a Independent Institute confirms,”Schneider says. The cradle to cradle circuit principle “(from the cradle to cradle), EPEA has (environmental protection encouragement Agency) developed with headquarters in Hamburg.” For the certification of excellent cleaner of the brand has been analyzed frog.

The cradle to cradle design includes a detailed evaluation key. In it, the materials used, their cardiovascular capacity, the use of energy and water and the social impact of product cycles and modes of production are included. Nowadays, it is technologically possible in our case strong cleaning products to develop high-performance that is, that meet at the same time highest environmental standards along the entire value chain. This is achieved only by our decades of experience as a sustainability pioneer. First European company for a cleaner the cradle to cradle CertifiedCM to get gold, the best evidence is for,”says Schneider. The approach from the cradle to the cradle”is in contrast to the widely used linear production principle from the cradle to the grave”.

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